National Bank of Fujairah (NBF) PJSC hosted the first edition of its Design Thinking Workshop in Dubai that brought together small and medium enterprises (SMEs) across business verticals to discuss wide ranging issues such as banking requirements, transactions, fees, operations, VAT compliance and regulatory law. The interactive session was aimed at collecting feedback from SMEs to help NBF build a platform that will be an exclusive digital space co-created with SMEs to understand and address their needs better.

Participants included SMEs across a wide range of industries and four additional workshops are being planned within the next few months to give SMEs an opportunity to voice their banking needs and offer effective solutions that help the sector flourish.      

Devid Jegerson, Head of Customer Experience and Platform Development, said: “The Design Thinking Workshop is a fundamental step to fulfilling our goal of building a unique SME community and banking platform in the UAE. The discussion and insights from these sessions is a strategic process to understand SME needs and create bespoke banking solutions. The workshop reiterates our commitment to develop a dedicated online community for SMEs to interact with peers, share knowledge and gain access to beneficial resources on government policies.”

Positioned as a community platform for SMEs by SMEs, NBF’s SME banking platform will leverage the latest business solutions and skilled expertise, and will evolve into a unique space for SMEs to access banking requirements, find and interact with peers, and create ideas that can address specific business challenges.

SMEs in the UAE interested in joining the networking platform can log on to https://community.nbf.ae/

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